How to Implement Orthodontics in Your General Practice?

By Team Wikidentz

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After a few years in dental practice, many clinicians desire to expand their practice into new treatment areas. Some for a change of pace and others for a new challenge that will expand their skills.

After a few years in dental practice, many clinicians desire to expand their practice into new treatment areas. Some for a change of pace and others for a new challenge that will expand their skills.

Orthodontics is the ideal growth area for the pedodontist or a general dentist since the patient base is already in place.

This adds an exciting and challenging new dimension to your practice. An increasing number of general practitioners are adding orthodontics to their service list. By offering orthodontic services, you can provide your patients complete dental services as part of your “esthetics” package. Of course, adding orthodontics into general practice can be financially rewarding in your general practice, but it can also be the opposite if not incorporated properly. I have heard of general dentists adding orthodontics to their practices, only to see the amount of their general dentistry decline. This can happen for a several reasons, but I think the main problem is inadequate training and lack of knowledge, which leads to longer clinical chair time.

So how to start orthodontic practice?

In this blog we will be discussing in short, the steps required to do the same!The introduction of any new service, including orthodontics, needs careful planning, communication, and marketing to the patients. The practice should create systems to create patient interest and diagnose and present cases. Each of these elements is critical to successfully introducing new services and thus growing a practice.

Like any other dental procedure, orthodontics should also be properly mastered.

Those who choose to provide orthodontics in their practices will be held to the same standard of care that specialists in their community are.

Therefore, it is really important to understand when cases that are beyond the scope of the general practice and then accordingly refer these patients to the appropriate dentist specializing in orthodontics.

Previously, Orthodontic continuing education seminar options for general dentists were very limited. It was difficult to find information, and locate courses and find authentic reviews from those who took them. Even we went through the grind to search for the perfect dental courses available that would also fit our financial constraints.  With the introduction of several online orthodontic courses as well class room courses and certain technologies such as Invisalign clear aligners or AcceleDent for fast orthodontic treatment have made easy for general practitioners to learn orthodontics.

At WikiDentz, we aim to create a one stop platform to make it easy for every dentist to find dental courses according to location, time and budget because as a fresher.

So, before you join any orthodontic course you need to ask yourself some question:
1. Do you want to treat children, adolescents and adults? Or do you want to treat only adults?
2.Do you want to concentrate on limited treatment, or comprehensive treatment?
3.Do you want to concentrate on limited treatment, or comprehensive treatment?
4.Do you want to learn how to treat with clear aligners, or using traditional brackets and wires? Or both?
5.What is your level of commitment to learn orthodontics?
6.What are your patient demographics? Mostly kids or adults?

If you decide that you want to treat both children and adolescents, you should start with a comprehensive orthodontic training program designed for this type of treatment.

You can search for best orthodontic certification courses online in your area. These programs will teach you accurate diagnosis, use of various appliances and techniques needed for a good result. They will also take orthodontic marketing seminars where you can learn marketing strategies that work best in big, saturated markets as well as in smaller environments. These programs typically are a year long. The more you learn and complete cases, the more appreciation you will have for your orthodontist.

With today’s recent advances in orthodontic bracket systems, the dentist is no longer required to place complicated bends, loops, and/or helicals into arch wires. Orthodontic brackets that are now manufactured have much more precision and therefore allow for accurate tooth movement.

Having said that it is also important to find a local orthodontist near you with whom you can work and who is supportive of you learning orthodontics. You both will find that your referrals will actually increase, as you will be able to identify more cases that could benefit from treatment.

Next, design an integrated marketing communications program that educates patients about the new service and its related benefits.

Creating effective digital marketing strategies is equally important. It is well-known in the digital marketing industry that people go through four stages of the buying cycle “Attract, Engage, Convert, and Close” as they are being convinced to buy the services. Social media marketing, blog writing, video marketing, “how to know if you need braces?” quiz etc. are different way in which orthodontic practice can be marketed to the potential patients. Free consultations or minimum consultation charges allows prospective patients to take a no-strings-attached peak into your practice.

Then, create a diagnosis program to determine which specific patients are candidates.

Follow a step-by-step and script-by-script explanation for those candidates, and create a case presentation for those who are interested in learning about the benefits of the orthodontic treatment.

Also, it is imperative for the dentist and staff to master professional selling skills for orthodontic treatment, especially for patients who have not considered it in the past.

Finally, create attractive financial options for patients to afford the treatment, and develop pricing that ensures a proper profit margin for the practice.

There are many people who have never considered orthodontic treatment or even realized they were candidates for the service. The above steps will create a level of interest that allows dentists to identify potential candidates for orthodontic treatment, which can lead to a new or increased revenue for the practice.

Incorporating orthodontics into your practice requires a huge commitment to continued learning. Orthodontics is one of the areas in which general dentists have the least knowledge and skill upon graduation. You will find that the more courses you take and the more cases you treat, the more there is to know and learn. 

To conclude: Create a clear vision of what type of orthodontics you want to implement into your practice, take the appropriate courses, and most importantly, start treating some cases.

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1 comment

  1. AffiliateLabz

    Great content! Super high-quality! Keep it up! 🙂

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